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Psychology and Life introduces students to the core areas of psychology by showing them just how relevant these topics are to their day to day lives.

Bringing Gerrig and Zimbardo’s classic textbook, now in its 19th edition, to a European audience, this exciting new adaptation for students of introductory psychology offers a greater focus on current European research while retaining the same rigorous, scientific approach and enthusiasm for applying psychology to daily life that has made it so popular with students.

Psychology and Life

• Contents


• Preface


• Guided tour


• About the authors


• Acknowledgements


• 1 Psychology and life


• What makes psychology unique?


• Denfitions


• The goals of psychology


• Psychology in your life: Can psychology help me find a career?


• The emergence of modern psychology


• Psychology?s historical foundations


• Current psychological perspectives


• Critical thinking in your life: Why do friendships end?


• What psychologists do


• Psychology in your life: In what ways do psychologists participate in the legal system?


• How to use this book


• Study strategies


• Study techniques


• Special features


• Recapping main points


• Practice tests


• Essay questions


• Research in your life


• 2 Research methods in psychology


• The process of research


• Observer biases and operational definitions


• Experimental methods: alternative explanations and the need for controls


• Critical thinking in your life: The lesson from Clever Hans


• Correlational research


• Sampling and generalization of results


• Subliminal influence?


• Psychology in your life: Can survey research affect your attitudes?


• Psychological measurement


• Achieving reliability and validity


• Self-report measures


• Behavioural measures and observations


• Recording and imaging of brain activity


• Ethical issues in research


• Informed consent


• Risk/gain assessment


• Intentional deception


• Debriefing


• Issues in animal research


• Critical thinking in your life: Psychological research: Basic and applied


• Becoming a wiser research consumer


• Psychology in your