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Economics for Business and Managementoffers an exciting introduction to the principles and applications of microeconomics and macroeconomics to the global business problems faced by today’s decision makers:

·    What are the characteristics for successful entry into new international markets?

·    How can â€?sustainability’ affect decision making within businesses?

·    Why are today’s global investors so concerned about national debt issues?

·    In what ways does an awareness of cultural differences improve decision making by international marketing and human resource strategists?

·    What strategies can companies such as BP use to repair damaged global reputations?

It is an ideal text for introductory courses in economics with a business and management focus and more general business environment courses with an economic underpinning.

Visit the fantastic website at www.pearsoned.co.uk/griffithswall to find extra practice questions, interactive activities, quizzes and exam style practice questions with instant feedback, as well as podcasts, news articles, animated professional power points slides and a testbank of questions.   

Economics for Business and Management

• Part I   Micro Business Environment           
• 1: Markets and resource allocation      
• 2: Demand, revenue and consumer behaviour 
• 3: Supply, production and cost  
• 4: Business organisation, objectives and behaviour      
• 5: Firm size, mergers and the â€?public interest’
• 6: Market structures     
• 7: Labour and other factor markets      
• 8: Market failure, regulation and competition  
• Part II Macro Business Environment          
• 9: National income determination         
• 10: Government policies: instruments and objectives   
• 11: Political, legal, ecological and technological environment   
• 12: Functions of management: domestic business environment               
• 13: International business environment     
• 14: Strategies in a globalised business environment     
• Appendix 1 Indifference curves, budget lines and the 'law of demand'
• Appendix 2 Isoquants, isocosts and production
• References
• Answers to Stop and think and You try
• Index