Strategic Management: Theory & Cases: An Integrated Approach

Autorzy	Charles Hill Melissa Schilling Gareth Jones
Wydawnictwo	Cengage Learning, Inc
Data wydania	08/05/2019
Liczba stron	736
Forma publikacji	książka w miękkiej oprawie
Poziom zaawansowania	Dla szkół wyższych i kształcenia podyplomowego
Język	angielski
ISBN	9780357033845
Kategorie	Strategie biznesowe

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Strategic Management: Theory & Cases: An Integrated Approach

Spis treści

Part I: INTRODUCTION TO STRATEGIC MANAGEMENT.

1. Strategic Leadership: Managing the Strategy-Making Process for Competitive Analysis.

2. External Analysis: The Identification of Opportunities and Threats.

Part II: THE NATURE OF COMPETITIVE ADVANTAGE.

3. Internal Analysis: Resources and Competitive Advantage

4. Building Competitive Advantage Through Functional-Level Strategy.

Part III: STRATEGIES.

5. Building Competitive Advantage Through Business-Level Strategy.

6. Business-Level Strategy and the Industry Environment.

7. Strategy and Technology.

8. Strategy in the Global Environment.

9. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing.

10. Corporate-Level Strategy: Related and Unrelated Diversification.

Part IV: IMPLEMENTING STRATEGY.

11. Corporate Governance, Social Responsibility and Ethics.

12. Implementing Strategy through Organization.

Part V: Cases in Strategic Management

A. Analyzing a Case Study and Writing a Case Study Analysis

B. 31 Cases - Expertly written by the authors, this section includes 11 short cases and 20 long cases, covering a wide range of industries, companies and topics.

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