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Media Theory for A Level is an essential revision guide for students, comprehensively outlining and explaining the core theoretical concepts of nineteen key media theorists. Adopting a â€~theory first’ approach, the book covers all exam board specifications, providing invaluable support for students aiming for top marks.

Media Theory for A Level: The Essential Revision Guide

Media language





1. Semiotics: Roland Barthes





2. Structuralism: Claude Leivi-Strauss





3. Narratology: Tzvetan Todorov





4. Genre theory: Steve Neale





5. Postmodernism: Jean Baudrillard











Media representation





6. Representation: Stuart Hall





7. Postcolonial theory: Paul Gilroy





8. Feminist theory: Liesbet van Zoonen





9. Intersectionality: bell hooks





10. Gender as performance: Judith Butler





11. Media and identity: David Gauntlett





Media industries





12. Ownership Effects: James Curran and Jean Seaton





13. Regulation: Sonia Livingstone and Peter Lunt





14. The culture industry: David Hesmondhalgh





Media Audiences





15. Media modelling effects: Albert Bandura





16. Cultivation theory: George Gerbner





17. Reception theory: Stuart Hall





18. Fandom: Henry Jenkins





19. The end of audience: Clay Shirky