By the end of the decade, styles, markets, materials, demographics, inspirations and the very definition of fashion had been transformed. The young generation wanted informal but stylish clothes, and self-expression was paramount. 'Fashion' had given way to 'style'. Jonathan Walford charts these revolutions, from London's mod 'youthquake' to the yé-yés in Paris via the flower children and Afro movement in the US, and shows how a new internationalism changed the fashion landscape, as London, New York, Florence, San Francisco, Hong Kong, Madrid and Rome challenged the dominance of Paris haute couture.
Sixties Fashion: From 'Less is More' to Youthquake
1. Foundations: High Fashion in the Early 1960s - 2. Youthquake: Fashion by the Young for the Young - 3. The Miniskirt Myth: The Thigh's the Limit - 4. Scandal Suits and Shapeless Shifts: The Mid-1960s - 5. Who Will Do Laundry in Space?: Looking to the Future - 6. Doing Your Own Thing: The Rise of Non-Conformism - 7. Mod Men: Menswear Catches Up - 8. Beauty from the Neck Up: Hair and Cosmetics - 9. Aftershock: Fashion in the Late 1960s