ABE-IPSABE HOLDINGABE BOOKS
English Polski
Dostęp on-line

Książki

0.00 PLN
Schowek (0) 
Schowek jest pusty
Secrets of the Moneylab: How Understanding People Will Increase Your Profits

Secrets of the Moneylab: How Understanding People Will Increase Your Profits

Autorzy
Wydawnictwo Penguin Books UK
Data wydania 19/09/2011
Liczba stron 256
Forma publikacji książka w miękkiej oprawie
Język angielski
ISBN 9780670919451
Kategorie Ekonomia behawioralna
Zapytaj o ten produkt
E-mail
Pytanie
 
Do schowka

Opis książki

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?

Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.

These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.

Secrets of the Moneylab: How Understanding People Will Increase Your Profits

Polecamy również książki

Strony www Białystok Warszawa
801 777 223