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A definitive book for any CEO--first time or otherwise--of a high-growth company While big company CEOs are usually groomed for the job for years, startup CEOs aren't--and they're often young and relatively inexperienced in business in general. Author Matt Blumberg, a technology and marketing entrepreneur, knows this all too well. Back in 1999, he started a company called Return Path, which later became the driving force behind the creation of his blog, OnlyOnce--because "you're only a first time CEO once." Now, more than a decade later, he's written Startup CEO. As the fifth book in the StartUp Revolution series, this reliable resource is based on Blumberg's experience as a startup CEO and covers a number of issues he's faced over the dozen years he's been a CEO. * Offers valuable insights into how the CEO sets the overall vision and strategy of the company and communicates it to all stakeholders * Discusses how to build a company's human capital by recruiting, hiring, and retaining the very best talent * Examines how a CEO must align available resources with the company's strategy in order to ensure success * Addresses what it takes to master the "How" of being a CEO--from leading an executive team to managing in any type of market Engaging and informative, this book is essential reading for any, and every, CEO.

Startup CEO: A Field Guide to Scaling Up Your Business

FOREWORD XIII

ACKNOWLEDGMENTS XV

ABOUT THE AUTHOR XIX

INTRODUCTION XXI

PART ONE: STORYTELLING 1

CHAPTER ONE: Dream the Possible Dream 3

CHAPTER TWO: Defi ning and Testing the Story 11

CHAPTER THREE: Telling the Story to Your Investors 19

CHAPTER FOUR: Telling the Story to Your Team 27

CHAPTER FIVE: Revising the Story 37

CHAPTER SIX: Bringing the Story to Life 47

PART TWO: BUILDING THE COMPANY'S HUMAN CAPITAL 57

CHAPTER SEVEN: Fielding a Great Team 59

CHAPTER EIGHT: The CEO as Functional Supervisor 71

CHAPTER NINE: Crafting Your Company's Culture 77

CHAPTER TEN: The Hiring Challenge 87

CHAPTER ELEVEN: Every Day in Every Way, We Get a Little Better 99

CHAPTER TWELEVE: Compensation 111

CHAPTER THIRTEEN: Promoting 119

CHAPTER FOURTEEN: Rewarding: "It's the Little Things" That Matter 125

CHAPTER FIFTEEN: Managing Remote Offi ces and Employees 131

CHAPTER SIXTEEN: Firing: When It's Not Working 135

PART THREE: EXECUTION 143

CHAPTER SEVENTEEN: Creating a Company Operating System 145

CHAPTER EIGHTEEN: Creating Your Operating Plan and Setting Goals 149

CHAPTER NINETEEN: Making Sure There's Enough Money in the Bank 159

CHAPTER TWENTY: The Good, the Bad and the Ugly of Financing 165

CHAPTER TWENTY-ONE: When and How to Raise Money 175

CHAPTER TWENTY-TWO: Forecasting and Budgeting 181

CHAPTER TWENTY-THREE: Collecting Data 189

CHAPTER TWENTY-FOUR: Managing in Tough Times 195

CHAPTER TWENTY-FIVE: Meeting Routines 201

CHAPTER TWENTY-SIX: Driving Alignment 211

CHAPTER TWENTY-SEVEN" Have You Learned Your Lesson? 217

CHAPTER TWENTY-EIGHT: Going Global 223

CHAPTER TWENTY-NINE: The Role of M&A 229

CHAPTER THIRTY: Competition 239

CHAPTER THIRTY-ONE: Failure 243

PART FOUR: BUILDING AND LEADING A BOARD OF DIRECTORS 251

CHAPTER THIRTY-TWO: The Value of a Good Board 253

CHAPTER THIRTY-THREE: Building Your Board 257

CHAPTER THIRTY-FOUR: Board Meeting Materials 267

CHAPTER THIRTY-FIVE: Running Eff ective Board Meetings 271

CHAPTER THIRTY-SIX: Non-Board Meeting Time 279

CHAPTER THIRTY-SEVEN: Decision Making and the Board 281


CHAPTER THIRTY-EIGHT: Working with the Board on Your Compensation and Review 287

CHAPTER THIRTY-NINE: Serving on Other Boards 293

PART FIVE: MANAGING YOURSELF SO YOU CAN MANAGE OTHERS 301

CHAPTER FORTY: Creating a Personal Operating System 303


CHAPTER FORTY-ONE: Working with an Executive Assistant 311

CHAPTER FORTY-TWO: Working with a Coach 317

CHAPTER FORTY-THREE: The Importance of Peer Groups 323

CHAPTER FORTY-FOUR: Staying Fresh 327

CHAPTER FORTY-FIVE: Your Family 337

CHAPTER FORTY-SIX: Traveling 345

CHAPTER FORTY-SEVEN: Taking Stock 349

A NOTE ON EXITS 355

CONCLUSION 359

WHAT DID I MISS? 360

BIBLIOGRAPHY 361

ABOUT THE COMPANION WEB SITE 365

INDEX 367

EXCERPT FROM STARTUP BOARDS 373