Co.llaboration is about companies who embrace the spirit of collaboration over competition and harness it as a sales and marketing strategy. Sam Calagione, the founder and owner of DogFish Head, the nations fastest growing independent brewery, explains how companies, organizations, and individuals to come together to achieve greatness. DogFish Head has spearheaded a new brewery model, by working with musicians, community organizations, and even other breweries to develop more creative products and more engaging experiences. The Collaboration-over-Competition approach is the essential tool for better serving your customer, providing more innovative solutions, and growing your business.
Off-Centered Leadership: The DogFish Head Guide to Motivation, Collaboration and Smart Growth