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A new edition of the trusted book on intellectual property Intellectual Property simplifies the process of attaching a dollar amount to intellectual property and intangible assets, be it for licensing, mergers and acquisitions, loan collateral, investment purposes, and determining infringement damages. This book comprehensively addresses IP Valuation, the Exploitation Strategies of Licensing and Joint Ventures, and determination of Infringement Damages. The author explains commonly used strategies for determining the value of intellectual property, as well as methods used to set royalty rates based on investment rates of returns. Key concepts are brought to life through real-world examples of exploitation strategies being used by major corporations.

Intellectual Property: Valuation, Exploitation, and Infringement Damages, 2020 Cumulative Supplement

About the Author vii

Preface ix

Chapter 2A Scandalous Trademarks 1

Chapter 3A Assembled Workforces are Valuable but Maybe not the Chief Executive Officer 5

Chapter 16A Royalty Rates for Licensing, Data Sources 17

Chapter 16B Royalty Rate Primer Presentation 63

Chapter 27A Exmark Establishes New Damages Model 89

Appendix C1 Food & Beverage Industry Royalty Rates and Support from the 25% Rule 101

Index 165