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E-Business, International Edition

E-Business, International Edition

Autorzy
Wydawnictwo Cengage Learning EMEA
Data wydania 2012
Liczba stron 680
Forma publikacji książka w miękkiej oprawie
Język angielski
ISBN 9781133526841
Kategorie
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Opis książki

E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 10E, International Edition equips readers with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.

E-Business, International Edition

Spis treści

1. The Second Wave of Global E-Business.
2. E-Business Technology Basics.
3. Web Server and E-Mail Technologies.
4. E-Business Revenue Models.
5. Selling to Consumers Online.
6. Selling to Businesses Online.
7. Virtual Communities.
8. E-Business Law and Taxation.
9. Web Hosting and E-Business Software.
10. Online Security.
11. Online Payment Systems.
12. Implementing E-Business Initiatives.

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