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This title was first published in 2001. New technologies and the liberalization of the broadcasting and telecommunications market, together with the digitalization and globalization of new services, have challenged irrevocably not only the traditional markets and instructional structures but also the legal systems of broadcasting and telecommunication sectors in the 21st century. This text takes into account changes in digital broadcasting and telecommunication by pointing out that convergence is the process through which broadcasting, telecommunication, press and information sectors are transformed into new sectors (info-com arteries, info-com products, info-com services and info-com content) in order to be fully compatible with the emerging new info-communication industry in the digital transformation and info-communication era.

The Dynamics of Regulation: Global Control, Local Resistance: Cultural Management and Policy: a case study of broadcasting advertising in the United Kingdom

List of Figures





List of Tables





Acknowledgments





Introduction





1. Theories of Regulation, the Public Interest and Info-com Policy: The Twenty-first Century Convergence Vision for Info-com Policy,





Part I: Regulation, Regulatory Authorities and the Public Interest: British Broadcasting and Advertising Regulation Policy





2. Resistance to Americanisation by Local/National Broadcasting Policy: the Case of the British Broadcasting Model





3. Commercial Broadcasting and Advertising: Legislation, Regulation and Regulatory Authorities, 1954-72





4. Reforming Regulation Policy and Legislation in Broadcasting: 1972-80





5 Liberalisation, Control and Resistance: New Media and the Public Interest, in British Broadcasting Advertising





Part II: The Dynamics of Regulation and the Public Interest in the Deregulation/Re-Regulation and Liberalisation Era





6. The Dynamics of Regulatory Activity: Control and Resistance. The Three Broadcasting Regulation Paradigms: Unitary, Semidetached and Detached





7. More of Less Regulation in the 1990s: The Paradox and the Problems in British Broadcasting





8 How Process Regulation Works in Practice: The Case Study of Regulation of Female Sanitary Protection (San-pro) Advertising on Television





Part III: Global/Regional Control and Resistance





9 Global/Regional Forces in Regulation of Television Advertising: Consumer Protection vs Freedom of Commercial Speech in Europe





10. Conclusion: Regulation as a Positive Force to Resist Global Disorder - the Twenty-first Century Vision is the Info-com Society





Appendix 1





Appendix 2





Appendix 3





Appendix 4





Appendix 5





Index