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Essentials of Strategic Management: The Quest for Competitive Advantage

Essentials of Strategic Management: The Quest for Competitive Advantage

Autorzy
Wydawnictwo McGraw-Hill Higher Education (International)
Data wydania 14/01/2020
Wydanie 7
Forma publikacji eBook: Reflowable eTextbook (ePub)
Język angielski
ISBN 9781260579253
Kategorie Ekonomia, finanse, biznes i zarządzanie
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Essentials of Strategic Management, 7th Edition by Gamble, Peteraf, and Thompson presents concise, straight-to-the-point discussions, and timely examples, with a writing style that captures student interest. It features 10 chapters with 12 diverse and tightly-linked cases. The content is solidly mainstream and balanced, mirroring both insights of academic thought and real-world strategic management. For years, strategy instructors have been shifting from purely text and cases to a text-cases-simulation course structure. Two widely used online competitive strategy simulations, The Business Strategy Game (BSG) and GLO-BUS, are optional companions. Both simulations are closely linked to the content. 

Essentials of Strategic Management: The Quest for Competitive Advantage

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