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The Innovation Book

The Innovation Book

Autorzy
Wydawnictwo Pearson International Content
Data wydania 06/08/2014
Wydanie Pierwsze
Forma publikacji eBook: Reflowable eTextbook (ePub)
Język angielski
ISBN 9781292011936
Kategorie Ekonomia, finanse, biznes i zarządzanie, Strategie biznesowe, Zarządzanie i style zarządzania
licencja wieczysta
Produkt dostępny on-line
Typ przesyłki: wysyłka kodu na adres e-mail
E-Mail
zamówienie z obowiązkiem zapłaty
Do schowka

Opis książki

The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: Your Creative Self – how to become a more powerful innovator Leading Innovators – how to inspire and motivate creative people Creating Innovation – how to develop and test new concepts Winning with Innovation – how to sell your new ideas The Innovator’s Toolkit – 20 tools to help you create, shape and share your ideas The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done? The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Innovation Book

Spis treści


  • Cover

  • Title page

  • Contents

  • About the authors

  • Author?s acknowledgements

  • Publisher?s acknowledgements

  • Introduction

  • How to use this book

  • What is innovation?

  • Part 1 Your creative self

  • Nurturing your creative genius

  • Seeing what others do not see

  • Becoming a more powerful innovator

  • Giving up old ideas for better ideas

  • Part 2 Leading innovators

  • Building a better, bigger brain

  • Organising people for innovation

  • Creating a powerful innovation culture

  • Motivating innovators

  • Part 3 Creating innovation

  • Using the power of (creative) rebels

  • Making new ideas useful

  • Grinding your way from insight to (successful) innovation

  • Measuring (unmeasurable) innovation

  • Part 4 Winning with innovation

  • Winning and losing with innovation

  • Making innovation popular

  • Selling new ideas

  • Renewing, transforming and disrupting

  • Surfing waves of creativity

  • Part 5 Innovator?s turning points

  • A beautiful idea is never perfect

  • Little differences make a big difference

  • Sometimes you have to gamble everything

  • Leaders get the innovation they deserve

  • Part 6 The innovator?s toolkit

  • Creating (smarter) new ideas

  • Altshuller?s innovation pyramid

  • Burgelman and Seigel?s minimum winning game

  • Osborn and Parnes? creative problem-solving (CPS)

  • Altshuller?s theory of inventive problem-solving (TRIZ)

  • Osterwalder?s business model canvas

  • Amabile?s internal and external motivation

  • Guilford?s convergent and divergent thinking

  • Ries? build-measure-learn wheel

  • Shaping better futures

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