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The Go-To Expert provides no-nonsense advice on managing your transition into a well-known and trusted name within your industry. Discover: Simple steps to build your profile How to market and sell yourself with ease and confidence Techniques to make your clients come to you   The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Go-To Expert

• Cover


• Title page


• Contents


• About the authors


• Authors? acknowledgements


• Publisher?s acknowledgements


• Foreword


• Introduction


• Part 1 Determining what your thing is


• 1 Why do you want to become the Go-To Expert?


• 2 What is going to be your thing?


• Part 2 Packaging your brand


• 3 How to make your services irresistible to clients


• 4 How to craft the right impression


• 5 How to use your content to reinforce your expertise


• Part 3 How to build your visibility and profile to generate high-quality, warm leads


• 6 Networking your way to success


• 7 Publishing your way to success


• 8 Speaking your way to success


• 9 Using PR to open doors


• 10 Successful seminar selling


• Part 4 Turning leads into clients


• 11 Managing your sales pipeline


• 12 Honing your selling skills


• Part 5 The business of your brand


• 13 Curing the growing pains


• 14 How to build your team


• 15 How to keep your knowledge fresh


• 16 Building your plan and making it happen


• Index


• Endorsement


• Imprint