Książki

We live in a global economy in which over one quarter of the world’s recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi.

This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

International Business

• Title Page


• Copyright


• Brief contents


• Contents


• List of figures


• Preface: using this book


• Acknowledgements


• Abbreviations


• Chapter 1 Introduction to international business


• Introduction


• Patterns and trends in international business


• Globalisation


• The multinational enterprise (MNE)


• How important are the multinationals?


• Boxes


• 1.1 Relative unit labour costs (RULC)


• 1.2 Definitions of globalisation


• Case studies


• 1.1 Dyson revisits its international location


• 1.2 A local hero's fight for American jobs


• 1.3 Manufacturing futures and markets


• 1.4 JCB adapts to the Indian market


• 1.5 Outsourcing in Action: China outsources clothes


• 1.6 Reshoring creates new jobs


• 1.7 Competing in a globalised economy


• Chapter 2 Internationalisation process


• Introduction


• Export-based methods for internationalisation


• Non-equity-based methods for internationalisation


• Equity-based methods for internationalisation


• Why invest abroad?


• Theoretical explanations


• Case studies


• 2.1 Producers pin hope on Agoa Trade Pact to drive exports


• 2.2 Patents and the EU pharmaceuticals market


• 2.3 Asda sees gap in Malta market for George shop


• 2.4 Legal process outsourcing in India


• 2.5 Market entry into China


• 2.6 Renault and Nissan seek ?4.3bn in synergies


• 2.7 The Japanese keiretsu


• 2.8 High energy costs drive EU industry abroad


• 2.9 China's thirst for dairy


• 2.10 Toyota wins support for its US operations


• 2.11 Nokia offers a taxing tale


• 2.12 Internationalisation may not always deliver!


• Chapter 3 Intern