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For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience–for you and your students. Here’s how: Focus on the “Front End” of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition

• Dedication


• Brief Contents


• Contents


• Preface


• About the Author


• Part I: Starting the Process


• Chapter 1: Why Write a Business Plan?


• Introduction


• Reasons for Writing a Business Plan


• Who Reads the Business Plan and What are They Looking For?


• Guidelines for Writing a Business Plan


• Types of Businesses


• The Plan for the Book


• Chapter Summary


• Review Questions


• Application Questions


• Endnotes


• Part II: What to Do Before the Business Plan is Written


• Chapter 2: Developing and Screening Business Ideas


• Introduction


• Three Most Common Sources of New Business Ideas


• Changing Environmental Trends


• Technological Advances


• Political Action and Regulatory Changes


• Unsolved Problems


• Gaps in the Marketplace


• Techniques for Generating Ideas


• Brainstorming


• Focus Groups


• Library and Internet Research


• First Screen


• Part 1: Strength of the Business Idea


• Part 2: Industry-Related Issues


• Part 3: Market- and Customer-Related Issues


• Part 4: Founder- (or Founders-) Related Issues


• Part 5: Financial Issues


• Chapter Summary


• Review Questions


• Application Questions


• Endnotes


• Appendix 2.1: First Screen


• Appendix 2.2 Internet Resource Table


• Chapter 3: The Litmus Test of a Plan


• Introduction


• Template for Completing a Feasibility Analysis


• Product/Service Feasibility Analysis


• Industry/Target Market Feasibility Analysis


• Organizational Feasibility Analysis


• Financial Feasibility Analysi