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Workplace Communications: The Basics, Global Edition

Workplace Communications: The Basics, Global Edition

Autorzy
Wydawnictwo Pearson International Content
Data wydania 14/04/2015
Wydanie 6
Forma publikacji eBook: Fixed Page eTextbook (PDF)
Język angielski
ISBN 9781292070292
Kategorie Finanse i rachunkowość, Komunikacja w biznesie i prezentacje, Pozycje różne
licencja wieczysta
Produkt dostępny on-line
Typ przesyłki: wysyłka kodu na adres e-mail
E-Mail
zamówienie z obowiązkiem zapłaty
Do schowka

Opis książki

Workplace Communications is the first brief, less theory-intensive text that focuses on the fundamentals of workplace communication specifically intended for applied writing courses in community colleges and similar settings. Written in a conversational style and featuring a clean, uncluttered page layout, Workplace Communications is designed to be accessible.  The high quantity of examples, illustrations, and exercises emphasize practical applications to ensure the text is user-friendly.  Workplace Communications is an ideal text to bridge business communication and technical communication courses. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Workplace Communications: The Basics, Global Edition

Spis treści


  • Title

  • Copyright

  • Contents

  • Preface

  • 1 Understanding Communication: Purpose, Audience, and Tone

  • Purpose

  • Audience

  • Tone

  • Exercises

  • 2 Stellar Business Writing

  • Memos

  • E-mail

  • Checklist: Evaluating a Memo or E-mail

  • Business Letters

  • Format

  • Checklist: Evaluating a Business Letter

  • Exercises

  • 3 Enhancing Reports with Strong Visuals

  • Principles of Effective Visuals

  • Tables

  • Graphs

  • Line Graphs

  • Bar Graphs

  • Charts

  • Flowcharts

  • Organizational Charts

  • Gantt Charts

  • Circle Charts

  • Illustrations

  • Photographs

  • Drawings

  • Diagrams

  • Checklist: Evaluating a Visual

  • Exercises

  • 4 Principles of Page Design and Format

  • Page Design

  • Report Formats: Memo, Letter, and Booklet

  • Types of Reports

  • Incident Report

  • Recommendation Report

  • Progress Report

  • Travel Report

  • Checklist: Evaluating a Memo Report

  • Exercises

  • Checklist: Evaluating a Letter Report

  • Checklist: Evaluating a Booklet Report

  • 5 The Mark of a Clear and Concise Summary

  • Types of Summaries: Descriptive, Informative, and Evaluative

  • Summarizing Print Sources

  • Summarizing Nonprint Sources

  • Checklist: Evaluating a Summary

  • Exercises

  • 6 Effective Advertising

  • Fliers

  • Checklist: Evaluating a Flier

  • Brochures

  • Checklist: Evaluating a Brochure

  • Newsletters

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