Autorzy | |
Wydawnictwo | Pearson |
Data wydania | 23/05/2016 |
Liczba stron | 328 |
Forma publikacji | książka w miękkiej oprawie |
Język | angielski |
ISBN | 9781292083797 |
Kategorie |
As well as new and updated examples and case studies, there are two new chapters:
Routes to Market: Many companies now have to manage multiple distribution channels - this chapter covers strategic issues on how companies GÇLgo to marketGÇY along with the cost implications of using alternative channels.
Service Logistics: As companies begin to sell performance rather than physical product, this chapter explores the implications for logistics management as the need to provide higher levels of service and customer support becomes ever more critical.
Logistics and Supply Chain Management: Logistics & Supply Chain Management