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For courses in Business Communication.

Building Modern Communication Skills to Launch Your Career

Business Communication Essentials equips students with fundamental skills for a career in the modern, mobile workplace. With comprehensive coverage of writing, listening, and presentation strategies in a contemporary context, this text balances basic business English, communication approaches, and the latest technology in one accessible volume.

Over the last two decades, business communication has been in constant flux, with email, web content, social media, and now mobile changing the rules of the game. In the Seventh Edition, Bovee and Thill provide abundant exercises, tools, and online resources to prepare students for the new reality of mobile communications and other emerging trends, ensuring a bright start in the business world.

MyBCommLab^® is not included. Students, if MyBCommLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyBCommLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

MyBCommLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Business Communication Essentials, Global Edition

• Title Page


• Copyright


• Contents in Brief


• Contents


• Real-Time Updates?Learn More


• Preface


• Dedication


• Prologue


• PART 1: Business Communication Foundations


• Chapter 1: Professional Communication in Today?s Digital, Social, Mobile World


• LEARNING OBJECTIVES


• Communication Matters . . .


• Understanding Why Communication Matters


• COMMUNICATION IS IMPORTANT TO YOUR CAREER


• COMMUNICATION IS IMPORTANT TO YOUR COMPANY


• WHAT MAKES BUSINESS COMMUNICATION EFFECTIVE?


• Communicating as a Professional


• UNDERSTANDING WHAT EMPLOYERS EXPECT FROM YOU


• COMMUNICATING IN AN ORGANIZATIONAL CONTEXT


• ADOPTING AN AUDIENCE-CENTERED APPROACH


• Exploring the Communication Process


• THE BASIC COMMUNICATION MODEL


• THE SOCIAL COMMUNICATION MODEL


• The Mobile Revolution


• THE RISE OF MOBILE AS A COMMUNICATION PLATFORM


• HOW MOBILE TECHNOLOGIES ARE CHANGING BUSINESS COMMUNICATION


• Committing to Ethical Communication


• DISTINGUISHING ETHICAL DILEMMAS FROM ETHICAL LAPSES


• MAKING ETHICAL CHOICES


• Communicating in a World of Diversity


• THE ADVANTAGES AND CHALLENGES OF A DIVERSE WORKFORCE


• KEY ASPECTS OF CULTURAL DIVERSITY


• ADVICE FOR IMPROVING INTERCULTURAL COMMUNICATION


• Using Technology to Improve Business Communication


• KEEPING TECHNOLOGY IN PERSPECTIVE


• USING TOOLS PRODUCTIVELY


• GUARDING AGAINST INFORMATION OVERLOAD


• RECONNECTING WITH PEOPLE FREQUENTLY


• Chapter Review and Activities


• Test Your Knowledge


• Apply Your Knowledge


• Practice Your Skills


• Expand Your Skills


• Improve Your Grammar, Mechanics, and Usage


• Endnotes