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Exploring Strategy: Text & Cases

Exploring Strategy: Text & Cases

Wydawnictwo Financial Times Prentice Hall
Data wydania 2017
Liczba stron 797
Forma publikacji książka w miękkiej oprawie
Język angielski
ISBN 9781292145129
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Opis książki

With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.

Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.

Exploring Strategy: Text & Cases

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