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For courses in Social Psychology Social Psychology, 14th Edition retains the hallmark of its past success: up-to-date coverage of the quickly evolving subject matter written in a lively manner that has been embraced by thousands of students around the world. Authors Nyla Branscombe and Robert Baron—both respected scholars with decades of undergraduate teaching experience—generate student excitement by revealing the connections between theory and real-world experiences. The 14th Edition offers updated content to engage students, as well as new “What Research Tells Us About…” sections in each chapter that illustrate how research findings help answer important questions about social life. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Social Psychology, Global Edition

• Title Page


• Copyright Page


• Brief Contents


• Contents


• Preface


• Acknowledgements


• About the Authors


• Chapter 1: Social Psychology The Science of the Social Side of Life


• 1.1: Social Psychology: What It Is and Is Not


• 1.1.1: Social Psychology Is Scientific in Nature


• 1.1.2: Social Psychology Focuses on the Behavior of Individuals


• 1.1.3: Social Psychology Seeks to Understand the Causes of Social Behavior


• 1.1.4: The Search for Basic Principles in a Changing Social World


• 1.2: Social Psychology: Advances at the Boundaries


• 1.2.1: Cognition and Behavior: Two Sides of the Same Social Coin


• 1.2.2: The Role of Emotion in the Social Side of Life


• 1.2.3: Social Relationships: How Important They Are for Well-Being


• 1.2.4: Social Neuroscience: The Intersection of Social Psychology and Brain Research


• 1.2.5: The Role of Implicit (Nonconscious) Processes


• 1.2.6: Taking Full Account of Social Diversity


• 1.3: How Social Psychologists Answer the Questions They Ask: Research as the Route to Increased Know


• 1.3.1: Systematic Observation: Describing the World Around Us


• 1.3.2: Correlation: The Search for Relationships


• 1.3.3: The Experimental Method: Knowledge Through Systematic Intervention


• 1.3.4: Further Thoughts on Causality: The Role of Mediating Variables


• 1.3.5: Meta-Analysis: Assessing a Body of Knowledge


• 1.4: The Role of Theory in Social Psychology


• 1.5: The Quest for Knowledge and the Rights of Individuals: Seeking an Appropriate Balance


• 1.6: Getting the Most Out of This Book: A User?s Guide


• Summary and Review


• Chapter 2: Social Cognition How We Think About the Social World


• 2.1: Heuristics: How We Employ Simple Rules in Social Cognition


• 2.1.1: Representativeness: Judging by Resemblance


• 2.1.2: Availability: ?If I Can Recall Many Instances, They Must