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For courses in strategy.

A Practical, Skills-oriented Approach to Strategic Management

In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

1. Strategic Management Essentials�

THE COHESION CASE: Nestlé S.A, 2016

2. Outside-USA Strategic Planning

3. Ethics, Social Responsibility, and Sustainability

4. Types of Strategies

5. Vision and Mission Analysis

6. The Internal Audit

7. The External Audit

8. Strategy Generation and Selection

9. Strategy Implementation

10. Strategy Execution

11. Strategy Monitoring