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For courses in strategy.   A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The 16th Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions.   The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition

• Preface


• Acknowledgments


• About the Authors


• Chapter 1: Strategic Management Essentials


• Exemplary Company Showcased: Singapore Airlines Limited (SIA)


• What Is a Cohesion Case?


• Defining Strategic Management


• Stages of Strategic Management


• Integrating Intuition and Analysis


• Adapting to Change


• Key Terms in Strategic Management


• Competitive Advantage


• Strategists


• Academic Research Capsule 1-1: When Are Chief Strategy Officers (CSOs) Hired/Appointed?


• Vision and Mission Statements


• External Opportunities and Threats


• Internal Strengths and Weaknesses


• Long-Term Objectives


• Strategies


• Annual Objectives


• Policies


• The Strategic-Management Model


• Benefits of Engaging in Strategic Management


• Academic Research Capsule 1-2: What Activity Is Most Important in the Strategic-Management Process?


• Financial Benefits


• Nonfinancial Benefits