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International Business, Global Edition

International Business, Global Edition

Autorzy
Wydawnictwo Pearson Education
Data wydania 01/03/2018
Wydanie 16
Liczba stron 688
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
Język angielski
ISBN 9781292214733
Kategorie Biznes międzynarodowy
268.00 PLN (z VAT)
$68.91 / €61.66 / £57.11 /
Produkt dostępny
Przesyłka w 2 dni
Ilość
Do schowka

Opis książki

For courses in international business.

 

International business through theory and practice

Balancing authoritative theory and meaningful practice, International Business engages students on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help students effectively apply what they’ve learned. Now in its 16th Edition, International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-­written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.

 

Pearson MyLabTM Management not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson rep for more information.


Pearson MyLab Management is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

International Business, Global Edition

Spis treści

PART I. INTRODUCTION

1. International Business and Globalization

 

PART II. NATIONAL ENVIRONMENTAL DIFFERENCES

2. Culture

3. Governmental and Legal Systems

4. Economic Systems and Market Methods

 

PART III. CONNECTING COUNTRIES THROUGH TRADE AND FACTOR MOVEMENTS

5. Trade and Factor Mobility Theory

6. Trade Protectionism

7. Economic Integration and Cooperation

 

PART IV. THE GLOBAL MONETARY ENVIRONMENT

8. Markets for Foreign Exchange

9. Factors that Influence Exchange Rates

10. Global Debt and Equity Markets

11. Ethics and Social Responsibility

 

PART V. CORPORATE POLICY AND STRATEGY

12. Strategies for International Business

13. Evaluation of Countries for Operations

14. Modes of Trading Internationally

15. Forms and Ownership of Foreign Production

16. The Organization and Governance of Foreign Operations

 

PART VI. FUNCTIONAL MANAGEMENT AND OPERATIONS

17. Global Marketing

18. Global Production and Supply Chains

19. Global Accounting and Financial Management

20. Global Management of Human Resources

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