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The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. For courses in small business management, entrepreneurship, and new venture creation and/or management.   The foundation to building a successful business Taking a practical, hands-on approach to entrepreneurship, this text equips students with the tools and critical-thinking skills they need for business success. Now in its 9th Edition, Essentials of Entrepreneurship and Small Business Management teaches students how to successfully launch and manage a business. By dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by today’s most successful small business ventures, students can develop the skills that will give them a unique advantage in a hotly competitive environment.  

Essentials of Entrepreneurship and Small Business Management, Global Edition

• Engage, Assess, Apply and Develop Employability Skills with MyLab Entrepreneurship


• Title Page


• Copyright Page


• Brief Contents


• Contents


• Preface


• Acknowledgments


• Section I: The Challenge of Entrepreneurship


• Chapter 1: The Foundations of Entrepreneurship


• The World of the Entrepreneur


• What Is an Entrepreneur?


• The Benefits of Entrepreneurship


• Opportunity to Create Your Own Destiny


• Opportunity to Make a Difference


• You be the Consultant: Making the Most of an Opportunity


• Opportunity to Reach Your Full Potential


• Opportunity to Reap Impressive Profits


• You be the Consultant: Decoding the DNA of the Entrepreneur


• Opportunity to Contribute to Society and Be Recognized for Your Efforts


• Opportunity to Do What You Enjoy and Have Fun at It


• The Potential Drawbacks of Entrepreneurship


• Uncertainty of Income


• Risk of Losing Your Entire Investment


• Long Hours and Hard Work


• Lower Quality of Life Until the Business Gets Established


• High Levels of Stress


• Complete Responsibility


• Discouragement


• Behind the Boom: What?s Feeding the Entrepreneurial Fire


• The Cultural Diversity of Entrepreneurship


• Young Entrepreneurs


• You be the Consultant: College: The Ideal Place to Launch a Business


• Women Entrepreneurs


• Minority Enterprises


• Immigrant Entrepreneurs


• Part-Time Entrepreneurs


• Home-Based Businesses


• Family Businesses


• Copreneurs


• Corporate Castoffs


• Encore Entrepreneurs


• Retiring Baby Boomers


• Hands on . . . How to: Launch a Successful Business While You Are Still in College


• The Power of ?Small? Business

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