Książki

For introductory business courses. The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses - and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 12th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts that they are learning about, and making this text the most current and relevant one available on the market. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Business Essentials, Global Edition

• Title Page


• Copyright Page


• Brief Contents


• Contents


• About the Authors


• Preface


• Acknowledgments


• Part 1: The Contemporary Business World


• 1. The Global Business Environment


• Chapter Opening Case: Doing Business in the Global Marketplace


• Business, Profit, and the External Environment


• Business and Profit


• The External Environments of Business


• Finding a Better Way: The B Team


• Economic Systems


• Factors of Production


• Types of Economic Systems


• Entrepreneurship and New Ventures: The Lucrative Business of App Development


• The Economics of Market Systems


• Demand and Supply in a Market Economy


• Private Enterprise and Competition in a Market Economy


• Economic Indicators


• Economic Growth, Aggregate Output, and Standard of Living


• Economic Stability


• Managing in Turbulent Times: Financial Turmoil?Is the Worst Behind Us?


• Managing the U.S. Economy


• Developing Skills in Your Career


• 2. Understanding Business Ethics and Social Responsibility


• Chapter Opening Case: Simply Divine


• Ethics in the Workplace


• Individual Ethics


• The Law and the Real World


• Individual Values and Morals


• Business and Managerial Ethics


• Assessing Ethical Behavior


• Company Practices and Business Ethics


• Social Responsibility


• The Stakeholder Model of Responsibility


• Entrepreneurship and New Ventures: Social Capital Is Making the World a Better Place


• Contemporary Social Consciousness


• Areas of Social Responsibility


• Responsibility Toward the Environment


• Finding a Better Way: Mission Zero


• Responsibility Toward Customers


• Responsibil