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For undergraduate principles of marketing courses. Everything students need to know to develop their ‘management sense’ and be successful Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organisations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today’s employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn’t - with the ultimate goal to help students be successful in their careers. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Fundamentals of Management, Global Edition

• Title Page


• Copyright Page


• Brief Contents


• Contents


• Preface


• About the Authors


• Part 1 Introduction


• Chapter 1 Managing Today


• Who Are Managers and Where Do They Work?


• What Three Characteristics Do All Organizations Share?


• How Are Managers Different from Nonmanagerial Employees?


• What Titles Do Managers Have?


• Classic Concepts in Today?s Workplace


• What Is Management?


• 3 Ways To Look At What Managers Do


• 4 Functions Approach


• Management Roles Approach


• Skills and Competencies


• Is the Manager?s Job Universal?


• Why Study Management?


• Making Ethical Decisions inToday?s Workplace


• What Factors Are Reshaping and Redefining Management?


• Why Are Customers Important to the Manager?s Job?


• Managing Technology In Today?s Workplace Is It Still Managing When What You?re Managing Are Rob


• Why Is Innovation Important to the Manager?s Job?


• Importance of Social Media to the Manager?s Job


• Importance of Sustainability to the Manager?s Job


• What Employability Skills Are Critical for Getting and Keeping a Job?


• Wrapping It Up . . .


• Knowing: Getting Ready for Exams and Quizzes


• Chapter Summary By Learning Outcome


• Discussion Questions


• Applying:Getting Ready for the Workplace


• Management Skill Builder Becoming Politically Adept


• Experiential Exercise


• Case Application #1?Training Better Managers . . . Now at Walmart


• Case Application #2?Managing without Managers


• Case Application #3?Destroying the World


• Endnotes


• History Module: A Brief History of Management?s Roots


• Early Management


• Classical Approaches


• Other Early Twentieth-Century Contributors: A Di