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Develop a clear understanding of the concepts and best practices in public relations 

Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. 

"A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates."  Carmel O’Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University

"The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University

Pearson, the world’s learning company.

Exploring Public Relations and Management Communication

About the authors

Foreword

Preface

Publisher’s acknowledgements

Part 1 The context of public relations

1. Public relations origins: definitions and history

2. Public relations and the media

3. Digital and social media

4. Public relations and democracy

5. Community and society: corporate social responsibility (CSR)

6. Intercultural and multicultural context of public relations

7. Role of the public relations practitioner

Part 2 Public relations theories and concepts

8. Public relations theories: an overview

9. Strategic public relations planning and management

10. Public relations programme research and evaluation

11. Corporate image, reputation and identity

12. Public relations, propaganda and the psychology of persuasion

13. Public relations’ professionalism and ethics

Part 3 Public relations specialisms

14. Media relations

15. Internal communication

16. Managing community involvement programmes

17. Issues management

18. Crisis public relations management

19. Public relations and the consumer

20. Business-to-business public relations

21. Public affairs

22. Public relations in the world of finance

23. Integrated marketing communications

24. Sponsorship

Part 4 Sectoral considerations

25. Non-government organisations and pressure groups

26. Corporate communication

27. Celebrity public relations

28. Strategic communication and social marketing in healthcare organisations

29. What next? Future issues for public relations

Glossary

Index