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For courses in entrepreneurship.

A Comprehensive Guide to Business Ventures

Successfully Launching New Ventures explores the allure of entrepreneurship, teaching students how to successfully start their own businesses. With real business profiles of inspiring young entrepreneurs, the text engages students through relevant examples they can easily relate to.

The Fifth Edition examines entrepreneurship through an easy, four-step process that clearly outlines both the excitement and the difficulty of launching one’s own business. Careful to identify failures as well as successes, Successfully Launching New Ventures is a straightforward guide to starting one’s own business.

Also Available with MyEntrepreneurshipLab^TM

This title is available with MyEntrepreneurshipLab—an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search for:

0134422503 / 9780134422503 Entrepreneurship: Successfully Launching New Ventures Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 5/e

Package consists of:

• 0133797198 / 9780133797190Entrepreneurship: Successfully Launching New Ventures
• 013397409X / 9780133974096MyEntrepreneurshipLab with Pearson eText -- Access Card -- for Entrepreneurship: Successfully Launching New Ventures
  

Entrepreneurship: Successfully Launching New Ventures, Updated Global Edition

PART I: DECISION TO BECOME AN ENTREPRENEUR
1. Introduction to Entrepreneurship

 

PART II: DEVELOPING SUCCESSFUL BUSINESS IDEAS
2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan

 

PART III: MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM
7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture’s Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding

 

PART IV: MANAGING AND GROWING AN ENTREPRENEURIAL FIRM
11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising

 

Glossary
Name Index
Company Index
Subject Index