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Business Essentials, Global Edition

Business Essentials, Global Edition

Autorzy
Wydawnictwo Pearson Education Limited
Data wydania 01/01/1900
Liczba stron 704
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
Język angielski
ISBN 9781292426938
Kategorie Biznes i zarządzanie
390.60 PLN (z VAT)
$87.86 / €83.74 / £72.70 /
Produkt na zamówienie
Dostawa 3-4 tygodnie
Ilość
Do schowka

Opis książki

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

For introductory business courses.

A focus on the practical skills and important developments in business
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Edition includes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they’re learning about, and making this text the most current and relevant one available on the market.

Business Essentials, Global Edition

Spis treści

PART 1: THE CONTEMPORARY BUSINESS WORLD

  1. The US Business Environment
  2. Understanding Business Ethics and Social Responsibility
  3. Entrepreneurship, New Ventures, and Business Ownership
  4. Understanding the Global Context of Business

PART 2: MANAGING THE BUSINESS

  1. Managing the Business
  2. Organizing the Business
  3. Operations Management and Quality

PART 3: PEOPLE IN ORGANIZATIONS

  1. Employee Behavior and Motivation
  2. Leadership and Decision Making
  3. Human Resource Management and Labor Relations

PART 4: PRINCIPLES OF MARKETING: BUILDING RELATIONSHIPS WITH CUSTOMERS FOR COMPETITIVE ADVANTAGE

  1. Marketing Processes and Consumer Behavior
  2. Developing and Pricing Products
  3. Distributing and Promoting Products

PART 5: MANAGING INFORMATION FOR BETTER BUSINESS DECISIONS

  1. Information Technology (IT) for Business
  2. The Role of Accountants and Accounting Information

PART 6: THE FINANCIAL SYSTEM AND ISSUES IN FINANCIAL MANAGEMENT

  1. Understanding Money and the Role of Banking
  2. Managing Business Finances

APPENDICES

  • I. Risk Management
  • II. The Legal Context of Business
  • III. Managing Your Personal Finances
  • IV. Unions and Labor Management

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