International Business: The Challenges of Globalization, Global Edition

Autorzy	John Wild Kenneth Wild
Wydawnictwo	Pearson Education Limited
Data wydania	16/02/2023
Liczba stron	448
Forma publikacji	książka w miękkiej oprawie
Poziom zaawansowania	Dla szkół wyższych i kształcenia podyplomowego
Język	angielski
ISBN	9781292450315
Kategorie	Biznes międzynarodowy

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$94.95 / €90.50 / £78.56 /

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Opis książki

International Business: The Challenges of Globalization is a brief, yet comprehensive introduction to the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in international business (IB), as well as the theory and terminology essential to conducting successful business abroad. With coverage of major IB topics, engaging features, and real-world examples, the authors present a fresh take on the subject that is both interesting and invaluable.

The 10th Edition has been thoroughly updated with ongoing changes in the international business world to ensure that it remains up-to-date and relevant to those pursuing a career as a global entrepreneur.

International Business: The Challenges of Globalization, Global Edition

Spis treści

PART 1: GLOBAL BUSINESS ENVIRONMENT

Globalization Today
Ethics, Social Responsibility, and Sustainability

PART 2: NATIONAL BUSINESS ENVIRONMENTS

Cross-Cultural Business
Political, Economic, and Legal Systems
Economic Development of Nations

PART 3: INTERNATIONAL TRADE AND INVESTMENT

International Trade Theory
Governments and Trade
Foreign Direct Investment
Regional Economic Integration

PART 4: INTERNATIONAL FINANCIAL SYSTEM

International Financial Markets
International Monetary System

PART 5: INTERNATIONAL BUSINESS MANAGEMENT

International Strategy and Organization
Analyzing International Opportunities
Selecting and Managing Entry Modes
Developing and Marketing Products
Managing International Operations
Hiring and Managing Employees

Książki