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Professional Communication and Network Interaction

Professional Communication and Network Interaction

Autorzy
Wydawnictwo Taylor & Francis
Data wydania 14/06/2017
Wydanie Pierwsze
Forma publikacji eBook: Reflowable eTextbook (ePub)
Język angielski
ISBN 9781351770767
Kategorie Pisanie kreatywne i materiały nt pisania kreatywnego, Język: historia oraz prace ogólne, Komunikacja w biznesie i prezentacje
licencja wieczysta
Produkt dostępny on-line
Typ przesyłki: wysyłka kodu na adres e-mail
E-Mail
zamówienie z obowiązkiem zapłaty
Do schowka

Opis książki

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

Professional Communication and Network Interaction

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