It has sold more than 200,000 copies since 1992 - and now the most imaginative guide to thinking creatively is back, in a new and improved version. Author Chic Thompson knows that everyone wants to be more creative - having had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas, resolve workplace difficulties and overcome anything that stifles innovation. This great-looking, thoroughly updated edition features even more brain-stimulating suggestions, exercises, action sheets, tips for using new technologies, ideas for encouraging creativity at home and much more.
What a Great Idea 2.0
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