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This book is innovative and diverse in bringing together the main sub-topics of communication studies - text analysis, business communication, mass communication, the media industry and film. Drawing from popular culture examples, the book explains the concepts that guide the study of communication in all its forms.
Communication Studies
Preface.- Acknowledgements.- Introducing Communication.- Methods and Models of Communication Studies.- Language and Rhetoric.- Semiotics and Narrative.- Professional Communication.- Audience Analysis and Mass Communication.- Film.- The Mass Media.- Bibliography.- Index.
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