How researchers ask a question can dramatically influence the answers they receive. This text provides specific advice on question wording and addresses challenges such as demographic language questions (e.g. How to ask about gender), creative question design to keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses (memory, social desirability, etc.). The authors include numerous examples of questions to illustrate each identified principle of question construction. "This is a comprehensive, concise guide to creating quality questions that provides guidance and rationale for design choices that will improve survey research." -- Anne K. Hughes "A one-stop shopping manual to survey design." -- Allison K. Wisecup
Designing Quality Survey Questions
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