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Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.



Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.



Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques.



This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.

Doing Business in Emerging Markets

Part One: Foundation Concepts

Chapter 1: Emerging Markets - Setting the Stage

Chapter 2: What is an Emerging Market?

Chapter 3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets

Cases for Part One

Hydrola: A French Company's Expansion into Emerging Markets

The Brazilian Little way of Doing Business

Cilek - An Emerging Market Company Goes Global

The Janus Face of China's Engagement in Africa - Stakeholder Perspectives

Part Two: Potential of Emerging Markets

Chapter 4: What Makes Emerging Markets Attractive?

Chapter 5: Assessing Market Potential of Emerging Markets

Cases for Part Two

ATOM - An Italian Family Firm Operating in Brazil

Lenovo - The Global Challenger from an Emerging Market

Chery Goes to Brazil - Challenges for an Automaker in an Emerging Economy

Starbucks in Russia - Challenges and Opportunities in an Emerging Market

Part Three: Managing in Emerging Markets

Chapter 6: Managing Operations in Emerging Markets

Chapter 7: Negotiations and Conflict Management in Emerging Markets

Chapter 8: A Bright -- if Uneven-- Future for Emerging Markets

Cases for Part Three

1MORE - A Late-Mover Headphone Maker in China

Can a Guerilla Sit Wherever It Wants? Best Buy Goes to Turkey

Bottled Water Industry in Uzbekistan: Multinational and Local Firms

Stora Enso - Corporate Reputation in an Emerging Market

An Expatriate Management Experience in Thailand