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An updated edition of a bestselling text that provides readers with a clear and comprehensive overview of methods for conducting management and business research.
Management and Business Research
Chapter 1 FINDING YOUR FEET IN MANAGEMENT AND BUSINESS RESEARCH
Chapter 2 REVIEWING THE LITERATURE
Chapter 3 THE PHILOSOPHY OF MANAGEMENT AND BUSINESS RESEARCH
Chapter 4 DESIGNING MANAGEMENT AND BUSINESS RESEARCH
Chapter 5 THE ETHICAL RESEARCHER
Chapter 6 CRAFTING QUALITATIVE DATA THROUGH LANGUAGE AND TEXT
Chapter 7 CRAFTING QUALITATIVE DATA THROUGH OBSERVATION AND PARTICIPATORY RESEARCH
Chapter 8 FRAMING AND INTERPRETING QUALITATIVE DATA
Chapter 9 CRAFTING QUANTITATIVE DATA
Chapter 10 STATISTICAL ANALYSIS OF QUANTITATIVE DATA
Chapter 11 APPLICATION OF MACHINE LEARNING IN QUANTITATIVE RESEARCH
Chapter 12 WRITING MANAGEMENT AND BUSINESS RESEARCH