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Drawing on their many years of experience in supervising student projects, Michael Jay Polonsky and David S. Waller provide examples of actual research problems and include important topics such as supervision, group work, ethics, the literature review and both qualitative and quantitative data analysis. The fourth edition has been updated to include an integrated case throughout on "high performance shoes", robust coverage of questionnaire design and increased exposure of institutional review boards.

Designing and Managing a Research Project: A Business Student's Guide

Preface

Acknowledgments

PART I. THE FOUNDATIONS

CHAPTER 1. Introduction

What Is Research?

How a Research Project Fits Within Your Business Education

Overview of the Book

Online Support Materials

Case Study

Chapter Questions

References

CHAPTER 2. Choosing a Topic

Has the Topic Been Assigned?

Steps in Choosing a Topic

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 3. The Role of the Supervisor

Understanding Your Supervisor

What Is the Role of a Supervisor?

Selecting a Supervisor

Other Supervisor Arrangements

Ground Rules and Expectations

Conclusion

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 4. Group Work, Group Dynamics, and the Role of Conflict

The Group Work Process

Why Assignments Use Groups

The Complexity of Group Work

Group Work and Conflict

Positive and Negative Conflict

General Causes of Conflict

Conflict Stimulation

Managing Conflict

Conclusion

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 5. Ethical Considerations

What Is Human Intervention?

Codes of Ethical Conduct/Practice

Ethical Philosophies

Ethical Issues to Consider

Technology Issues

Conclusion

Project Checklist

Case Study

Chapter Questions

References

PART II. UNDERTAKING THE RESEARCH

CHAPTER 6. Planning the Research Project

Importance of Planning

The Research Process

The Research Proposal

Managing the Research Process

Budgeting

Conclusion

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 7. Literature Review

What Is a Literature Review?

How Can Literature Be Used?

Where to Obtain Literature

How to Write a Literature Review

Referencing

Managing Your References

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 8. Data Gathering

Factors to Evaluate Data-Gathering Methods

Types of Research Data

Secondary Data

Primary Data

Sampling Methods

Research Errors

Conclusion

Project Checklist

Case Study

Chapter Questions

Appendix 8.1: Statistical Agencies that Provide for Up-to-date Demographics and Country Data

References

CHAPTER 9. Qualitative Data Collection and Issues in Analysis

Qualitative Data Collection Methods

Implementation

Analysis and Interpretation

Conclusion

Project Checklist

Case Study

Chapter Questions

References

Further Reading

CHAPTER 10. Quantitative Data Analysis

Hypotheses, Errors, and Significance

Basic Analysis

Basic Associations

Basic Causal Relationship

Introducing Advanced Techniques

Conclusion

Project Checklist

Glossary

Case Study

Chapter Questions

References

Further Reading

PART III. COMMUNICATING THE RESULTS

CHAPTER 11. Presenting the Results

Ways to Present Research Findings

Numerical Tables

APA Style

Charts and Graphs

Pictures

Maps

Quotations

Reporting Statistical Results

Conclusion

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 12. Identifying the Implications and Establishing Recommendations

Describing the Results

Discussion and Interpretation

Research Implications

Recommendation Guidelines

Limitations

Future Research

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 13. Writing the Report

Written Communication

When to Write?

Types of Reports

Structure of a Project Report

Conclusion

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 14. Oral Presentations

Before the Presentation

The Presentation

Wrapping Up

Groups and Group Members in Presentations

Conclusion

Project Checklist

Case Study

Chapter Questions

References

CHAPTER 15. Concluding Remarks

Some Final Hints for Those Undertaking a Project

Case Study (Epilogue)

About the Authors

Index