Książki

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide. ""Information Communication Technologies and Globalization of Retailing Applications"" critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap. The bottom line of the book is to redefine technology-led retailing strategy frameworks and building sustainable customer value for mutual customer-company success. -Dr. Rajagopal, Monterrey Institute of Technology and Higher Education, Mexico

Information Communication Technologies and Globalization of

Building shopping arousal Direct marketing in retail Dynamics of buyer-supplier co-dependency Grocery retailing Marketing strategy in global retailing Performance enhancement of team retailing Profit impact on brand management Self-service technologies in retail Technology applications in retailing Variability factors in customer values