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The New Edition of a Business Classic

This landmark work, the first to introduce business leaders to analytics, reveals how analytics are rewriting the rules of competition.

Updated with fresh content, Competing on Analytics provides the road map for becoming an analytical competitor, showing readers how to create new strategies for their organizations based on sophisticated analytics. Introducing a five-stage model of analytical competition, Davenport and Harris describe the typical behaviors, capabilities, and challenges of each stage. They explain how to assess your company's capabilities and guide it toward the highest level of competition. With equal emphasis on two key resources, human and technological, this book reveals how even the most highly analytical companies can up their game.

With an emphasis on predictive, prescriptive, and autonomous analytics for marketing, supply chain, finance, M&A, operations, R&D, and HR, the book contains numerous new examples from different industries and business functions, such as Disney's vacation experience, Google's HR, UPS's logistics, the Chicago Cubs' training methods, and Firewire Surfboards' customization. Additional new topics and research include:

Data scientists and what they doBig data and the changes it has wroughtHadoop and other open-source software for managing and analyzing dataData products-new products and services based on data and analyticsMachine learning and other AI technologiesThe Internet of Things and its implicationsNew computing architectures, including cloud computingEmbedding analytics within operational systemsVisual analytics


The business classic that turned a generation of leaders into analytical competitors, Competing on Analytics is the definitive guide for transforming your company's fortunes in the age of analytics and big data. Praise for the updated edition:

Paul Roma, Chief Analytics Officer, Deloitte Consulting LLP-
"Competing on Analytics both captured and stimulated a revolution in the business landscape in 2007. It's great to have a new version that incorporates the latest concepts."Gary Loveman, Executive Vice President, Consumer Health and Services, Aetna; former Chairman and CEO, Caesars Entertainment-
"Nowhere is there a better case for analytics than in health care, where the opportunity exists to dramatically improve health and reduce cost by identifying and then closing gaps in care. As Davenport and Harris make clear, the challenges are organizational, not technological or empirical. It takes focused leadership and the establishment of deep analytic capability to drive sustained competitive differentiation."

Praise for the original edition:

John Rowe, retired Chairman, President, and CEO, Exelon Corporation-"Competing on Analytics will be invaluable to anyone who is truly interested in making a difference in today's business world."

Rob Neyer, former columnist, ESPN-
"In business, as in baseball, the question isn't whether or not you'll jump into analytics; the question is when. Do you want to ride the analytics horse to profitability-or follow it with a shovel?"

Steve Maritz, Chairman and CEO, Maritz-
"Davenport and Harris have raised the bar with their study and insights into how analytics can become a competitive advantage."

Competing on Analytics: Updated, with a New Introduction: The New Science of Winning