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Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds

Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds

Wydawnictwo Transworld Publishers Ltd
Data wydania 16/05/2019
Liczba stron 384
Forma publikacji książka w miękkiej oprawie
Poziom zaawansowania Dla szkół wyższych i kształcenia podyplomowego
ISBN 9781787631199
Kategorie Prognozowanie społeczne, studia nt. przyszłości, Strategie biznesowe, Innowacje biznesowe, Biznes międzynarodowy, Zastosowanie badań naukowych i innowacji technologicznych w przemyśle
75.00 PLN (z VAT)
$19.14 / €17.65 / £14.67 /
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Opis książki

David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He's got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they're disrupting don't get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It's mostly pointless innovation theatre - corporate nonsense that has little to do with delivering real change. But during this quest he's also discovered some genuinely exciting and transformative approaches to innovation, often in places you might least expect. Get ready for: * The airline that rewards passengers for walking their dog * The bank that performs surgery * The country that's an app store And many more. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will reveal ideas for creating genuine innovation from some of the world's most inspiring leaders.

Non-Bullshit Innovation: Radical Ideas from the World's Smartest Minds

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