What are the benefits and problems of off-shoring? Can firms really be as powerful as nation states? How useful is PEST for developing effective strategies? How will the 2008 financial crisis impact business?
Only David Needle's bestselling textbook introduces you to the full picture of modern business - the innovators, the regulators, the defining issues, and the turbulence.
Business in Context: An Introduction to business and Its environment
Spis treści
1 The Concept of Business in Context PART ONE THE ENVIRONMENTAL CONTEXT 2 Globalization 3 Economy and the State 4 Technology and Labour 5 Cultural and Institutional Frameworks PART TWO ORGANIZATIONAL AND STRATEGIC CONTEXTS 6 Organizational Aspects of Business 7 Management and Leadership 8 Strategy 9 Business Ethics and Corporate Social Responsibility PART THREE THE ACTIVITIES CONTEXT 10 Innovation 11 Operations 12 Marketing 13 Human Resource Management 14 Finance and Accounting
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