There are many books on strategy, but very few focus on helping
the CEO fulfil their role in leading strategy in their organisation.
The CEO’s Strategy Handbook will give CEOs and senior executives
provocative insights and pragmatic advice to setting strategy, leading
the strategy process, and turning winning strategies into great results.
The term ‘strategy’ has, with the help of consultants and
academics, developed a mystique that makes it sound difficult,
complicated and only for people with an IQ greater than 150. This
book aims to smash through this misconception, and show CEOs
that strategy is a critical element in improving the performance of
their business and is a straightforward – and even enjoyable – process
that they can feel confident in mastering.
The fundamentals to great strategy and effective implementation
remain the same. Setting a clear direction, rigorously identifying
and pursuing opportunities where the organisation has competitive
advantages, are the ways in which the CEO can make a strategy
come to life and deliver dramatic and sustainable success.
This book shows CEOs how they can make this happen in their
organisation. It will include case studies, self-tests, interviews with
leading CEOs, charts, frameworks and action plans to help bring the
ideas alive for my readers.
Stuart Cross is a consultant, coach and speaker who helps world class
companies dramatically accelerate profit growth.
The CEO's Strategy Handbook