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The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Digital Transformation in Business and Society: Theory and Cases

Chapter 1 Introduction
Babu George

Chapter 2 Human Flourishing in Smart Cities
Maria Lai-Ling Lam and Kei-Wing Wong

Chapter 3 On How Big Data Revolutionizes Knowledge Management
Asha Thomas and Meenu Chopra

Chapter 4 Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation
Ogechi Adeola, Robert Ebo Hinson, and Olaniyi Evans

Chapter 5 Social Media Technologies and Export Marketing
Frederick Avornyo, Mahmoud Mahmoud, Ogechi Adeola, Robert Ebo Hinson, and Richard Boateng

Chapter 6 Data Analytics and Predictive Analytics: How Technology Fits into the Equation
Brian J. Galli

Chapter 7 Effective Engagement of Digital Natives in the Ever-Transforming Digital World
Anju Varhese Philip and Zakkariya K.A.

Chapter 8 Robotics, Artificial Intelligence, and the Evolving Nature of Work
Craig Webster and Stanislav Ivanov

Chapter 9 The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination
Yang Liu and Connor Greene

Chapter 10 Digital Finance for Financial inclusion and Inclusive Growth
Md. Nur Alam Siddik and Sajal Kabiraj

Chapter 11 Understanding Consumer Behavior in Technology Mediated Spaces
Ilayda Ipek

Chapter 12 An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates
Stuti Saxena

Chapter 13 Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends
Li Yang, Tony L. Henthorne, and Babu George

Chapter 14 Risk Management in the Digital Era: The Case of Nigerian Banks
Tankiso Moloi and Oluwamyowa Iredele

Chapter 15 Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction
John Ekechukwu and Thorsten Lammers

Chapter 16The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations
Sudipta Kiran Sarkar, Michalis Toanoglu, and Babu George