Autorzy | |
Wydawnictwo | Springer, Berlin |
Data wydania | |
Liczba stron | 270 |
Forma publikacji | książka w twardej oprawie |
Język | angielski |
ISBN | 9783031194542 |
Kategorie | Przemysł mediowy i informacyjny |
Fundamentally the book answers three questions: How and why did we get here? Given that we are here at this point in time, how do we go about being entrepreneurial? And who has managed to do this in the creative industries and how did they do it? Covering both theoretical debates in detail, and practical case studies in key sub-sectors of creative industries, this truly integrative and far-reaching volume will be of interest to students, researchers and practitioners alike.
Entrepreneurship in the Creative Industries: How Innovative Agents, Skills and Networks Interact
- Chapter 1: Defining the Terms
- Chapter 2: Historical, Social, Cultural, Economic and Political Context of the Creative Industries.- Chapter 3: Theoretical Context for the Study of Entrepreneurship- Chapter 4: A System of Creative Industries Entrepreneurship: A Usable Framework-
PART 2: HOW YOU DO IT: TAKING CARE OF BUSINESS
- Chapter 5: Entrepreneurial Practices and Skills: Personal Skill Sets, the Gift Economy, Clusters and The State
- Chapter 6: Entrepreneurial Business Plans and Models: The Nuts and Bolts of Running a Business
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PART 3: CASE STUDIES: PROFILES OF SUCCESSFUL ENTREPRENEURS IN A VARIETY OF CREATIVE INDUSTRY CONTEXTS
- Chapter 7: An Application of Entrepreneurial and 'Intrapreneurial' Practices and Skills in the Creative Industries - Case Study Set #1: Film and Screen
- Chapter 8: Entrepreneurial and 'Intrapreneurial' Practices and Skills in the Creative Industries - Case Study Set #2: Writing, Publishing, Print Media, Radio- Chapter 9: Entrepreneurial and 'Intrapreneurial' Practices and Skills in the Creative Industries - Case Study Set #3: Public Relations, Advertising and Fashion
- Chapter 10: Entrepreneurial and 'Intrapreneurial' Practices and Skills in the Creative Industries - Case Study Set #4: The Music Industry
- Chapter 11: Entrepreneurial and 'Intrapreneurial' Practices and Skills in the Creative Industries - Case Study Set #5: Gaming and Design