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Innovation as a Source of Competitiveness: Looking for Management Advantages

Innovation as a Source of Competitiveness: Looking for Management Advantages

Autorzy
Wydawnictwo LAP Lambert Academic Publishing
Data wydania
Liczba stron 316
Forma publikacji książka w miękkiej oprawie
Język angielski
ISBN 9783659176319
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Opis książki

Innovation is a natural tendency of the human mind to thrive on variety, regardless of the activity involved. All the man-made changes that the world has witnessed are a result of this tendency to look for something different. Over the recent decades, rapid development of various aspects of innovation has been observed. Innovation is understood as the process and outcome of creating something new and valuable. book analyses the role of innovation in increasing competitiveness of different types and in various organizations, business entities or other institutions. It is build on an assumption that innovation and competitiveness are closely related. Our additional aim is to find out where contemporary innovative ideas come from and how they evolve in modern organizations. Another question that is raised touches upon impacts of innovation on an organization s performance, survival and competitiveness.

Innovation as a Source of Competitiveness: Looking for Management Advantages

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