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Academic Paper from the year 2018 in the subject Business economics - Economic Policy, University of Malta (Institute of European Studies), course: M.A. European Politics, Economics and Law, language: English, abstract: The aim of this paper is to identify the best media strategy for a Maltese union in order to stop an governmental policy not in their favour. It is here requested to find a way to convince the union not to use the social media strategy; the assumption is that it would not be cost effective. In the first part the paper highlights some basic background information about what outside lobby is and then it goes more into detail, and analyses the different media strategies the union could use and which steps exactly are requested. In the second part, the goal is to bring out arguments against the use of social media, for this purpose second literature will be used. This paper will also consider some alternative strategies before getting to the conclusion.

Lobbying in the European Union