Książki

Modern product supplier or service provider faces great challenges in twenty first century. More open markets, removed borders and restrictions increase the competition and variability dramatically. Marketing efforts without solid fundamental supply chains and operations can't survive in the competition. There are two main purposes of this thesis work. First is to show importance of well-organized established cooperation between functions in big companies for achieving sustainable growth, customer satisfaction and profitability, which is happening in the Wizz Air, company I chose for this business case. Second is to investigate whether company which is growing fast sticks to principles mentioned in the theoretical part. In the same time define problems and difficulties the company encounters. Particularly main emphasis is put on right cooperation between operational, supply chain, logistical branch of company and marketing, communication branch and as result customer value creation which is derived from it.

Right marketing and sufficient operations for success in business structures: Creating customer value in fast growing environment. Wizz Air case