Autorzy | |
Wydawnictwo | Samfundslitteratur |
Data wydania | |
Wydanie | Pierwsze |
Forma publikacji | eBook: Fixed Page eTextbook (PDF) |
Język | angielski |
ISBN | 9788763099950 |
Kategorie |
Unlike those on a commercial slant, this book provides readers with an understanding of the two-way relationship between advertising and Chinese society.
Major issues addressed in this 14-chapter volume include:
Contributed by a group of prominent scholars on Chinese advertising research from the fields of communication, journalism, and marketing, this book resorts to a variety of research techniques including:
The book aims at enhancing the sensitivity of scholars and practitioners interested in Chinese advertising to its social ramifications.
Advertising and Chinese Society