The New Positioning: The Latest on the World's #1 Business Strategy

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The New Positioning: The Latest on the World's #1 Business Strategy

Authors	Jack Trout
Publisher	McGraw-Hill Professional
Year	22/05/1997
Edition	First
Version	eBook: Fixed Page eTextbook (PDF)
Language	English
ISBN	9780071369190
Categories	Advertising

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Book description

In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

The New Positioning: The Latest on the World's #1 Business Strategy

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The New Positioning: The Latest on the World's #1 Business Strategy

Book description

We also recommend books

Advertising: Planning And Implementation

Ultimate Guide to Google AdWords

Advertising: Types, Trends & Controversies

How To Make It In Advertising

Advertising: Types of Methods, Perceptions..

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